JOB TITLE: SALES MANAGER
REPORTS TO: STORE MANAGER
PURPOSE: To ensure optimum sales and profitability at department level, through the achievement of agreed objectives and maintenance of Standards as established by company policy and legal requirements.
To ensure that the service received by our customer is excellent at all times.
KEY TASKS
Sales and Gross Profit
To optimise profitable sales.
To be aware of current trends on both sales and margin against both previous year and budget.
Visual Merchandising
To know and understand the implications of the Sale of Goods Act, Trade Descriptions Act, Price Marketing (Bargain Offer Claims), Order and the Code of Practice for Traders on Price Indications and company policy with regard to these. Also, in conjunction with the HR Department ensure that staff are trained accordingly, and to be responsible for compliance with these and specific legislation appropriate to merchandise in their department.
To be aware of mark ups and ark downs and margin for departments as a whole and individual ranges of merchandise, adjusting layout and promotional activity in conjunction with the Store Management and Buyers to obtain the optimum sales mix.
To action single item mark-downs within the agreed percentage figure.
To keep the Buyer informed of the stock position of all basic merchandise and to record locally where the Buyer has authorised this.
To ensure that basic stock counting is organised, planned and carried out and that grids, stock cards and other stock documentation are maintained effectively.
To ensure that all staff have a full knowledge of products and are familiar with related merchandise in other departments.
To optimise the profitable utilisation of space by display and layout of merchandise within the allocated area.
To implement promotional and merchandising policies.
To discuss regularly with the Buyers both on the store visits and by telephone, all aspects of the performance of the department with special reference to basic stock ranging, supplier problems, quality control, competitive action and all other merchandise related issues.
To monitor the performance of all merchandise within the department, paying particular attention to those that are fast and slow moving and take the corrective action in conjunction with the Buyers and Store Management. To maintain a ‘swap/want’ book with information on customer requirements that we were not able to meet and ensure that these are communicated to the Buyers and Store Management.
To be aware of local competition, their prices and key merchandise, what they are selling and what they are advertising or promoting and recommend action to be taken.
To ensure a comprehensive knowledge of all aspects of your department at any time.
To be aware of sales targets set and the performance of your department in comparison.
To ensure awareness in the department of what merchandise has been advertised, used for internal display in other departments or in the windows at all times. To ensure that the department/window reflects advertising/promotional activity.
To ensure drive line merchandise is keenly promoted and residues cleared regularly.
To be responsible for the preparation of the department and point of sale ticketing.
To ensure that all merchandise is correctly ticketed and that the ticket contains at least the department number, the month number and the selling price and that the individual selling price conforms to the Company price point policy. To understand the relevance of month numbers on merchandise ticketing.
Staff
To be involved with the selection process of new staff.
To motivate all members of staff under your control and to delegate duties according to the requirements of the department.
To utilise staff within the department, staff establishment and budget, controlling meal breaks, days off and holidays, ensuring that there is adequate cover on the department at all times and advise the Store Manager/Assistant Store Manager of any forthcoming difficulties in providing adequate cover.
To increase and maintain the standard of efficiency and productivity by training and developing members of staff to their optimum capability in conjunction with the Training Manager.
To identify the training needs of the department and to plan and deliver Training and Communications sessions in conjunction with the Training Manager.
To appraise staff on an annual basis in conjunction with the HR department.
To discipline staff on day-to-day matters, bringing to the attention of the Store Manager any recurring or serious problems, lateness, absenteeism, continued sickness etc.
To ensure staff comply with the dress code and look smart and professional at all times.
To ensure that the staff have a full understanding of the Company’s customer Care policy and that it is adhered to at all times.
To ensure staff are fully aware of administration and security procedures and practices.
Top ensure that staff are fully conversant with the Health and Safety regulations.
To be aware of your salary costs compared with your turnover and to work within the agreed boundaries in conjunction with the Store Manager.
To ensure that your staff allocation is such that we have maximum staff at the busiest times of the day.
Procedures and Administration
To be responsible for cashing up procedures on your departments and to liaise with Store Management regarding discrepancies. To action regular spot-checks on such procedures.
To know, understand and control point of sale and customer payment systems, relevant reports generated and their uses. Where other systems are appropriate a full understanding is required and also to ensure that your staff understand.
To be familiar with credit promotions that may be current from time to time and the credit criteria – e.g. minimum transaction values, deposit required, period of payment etc.
To ensure that the counts requested by the Directors/Buyers are completed accurately by the required deadlines.
To know and understand all relevant paperwork and to ensure that all paperwork procedures are followed.
To ensure that the Sales Administration Analysis File is kept up to date to meet the deadlines set.
To ensure that all goods in are recorded accurately in the Goods In book and that it is kept up to date to meet the deadlines set.
To ensure that all deliveries are checked in accurately.
To mark all stock in conjunction with Pre-Retail (where applicable).
To be responsible for security in the department and related stockrooms, thereby minimising stock and still shortages, in conjunction with the Store Management.
To assist in minimising store expenses by careful use of services i.e. electricity, gas, telephone, stationery, despatch, bags, wrapping etc.
To carry out stocktaking in the department on the agreed dates. This includes planning, preparation, organisation of staff and the completion of all relevant bookwork. The job holder is expected to be fully conversant with all administrative and physical procedures and operations needed to ensure a satisfactory stocktake.
General
To deal promptly with customer complaints within the store policy.
To maintain a high standard of housekeeping and appearance within the department.
To be fully conversant with the Company Rules and Regulations, Employee Handbook, Health and Safety at Work and the Fire and Emergency Procedures.
Any other tasks as deemed necessary from time to time.
PRINCIPAL ACCOUNTABILITIES
All aspects of customer satisfaction: Number of complaints, Number of compliments, Presentation of personnel and merchandise and Standards and disciplines within the department.
Achievement of budgeted sales and optimum margins.
Stocktaking results.
A well presented and promotional department reflecting current advertising and promotional activity and the stores trading image.
An up to date knowledge of slow and fast moving stocks.
A well motivated, trained and efficient team.
Maximum staff coverage, working within the agreed staff budgets.
Accurate, up to date, department administration.
A working knowledge of all relevant store administration and systems.
Maintaining stocks at agreed levels.
Compliance with good Health and Safety at Work practices.
Good communication with relevant service areas.
