As a Social Media Executive, you'll be responsible for crafting engaging content that captivates audience, strengthens brand identity, and drives meaningful interactions. From developing compelling copy to creating visually stunning graphics and videos, you'll play a pivotal role in enhancing online presence and fostering community engagement.

Client Details

The organisation is a well-established entity in the retail sector with a sizeable employee base. They have a strong presence in the UK and have seen significant growth in business over the last 12-18 months.

Description

• Develop and execute social media content strategies aligned with brand objectives and target audience.
• Create original, high-quality content including posts, articles, images, and videos for various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Collaborate closely with the marketing team to ensure content consistency and alignment with overall marketing campaigns.
• Monitor social media trends, audience preferences, and competitor activities to inform content creation and strategy adjustments.
• Engage with audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Utilize social media management tools to schedule posts, track performance metrics, and analyze data for insights and optimization opportunities.
• Stay up-to-date with emerging social media platforms, tools, and best practices to continuously improve social media presence.

Profile

A successful Social Media Executive should have:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in social media content creation, preferably in a similar role or industry.
• Strong writing skills with the ability to craft engaging and persuasive copy tailored to different platforms and audiences.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.
• Knowledge of social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics) to measure performance and track KPIs.
• Creative mindset with a keen eye for visual aesthetics and storytelling.
• Excellent communication and interpersonal skills.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.

Job Offer

• A competitive salary range of £30,000-£33,000 per year
• An engaging and supportive work environment
• Hybrid working (3 days in the office)
• Generous holiday leave
• Excellent opportunities for career progression
• The chance to work in a vibrant location in Leicester