Digital Marketing Manager

Manchester

Up to £50,000

A leading fashion  brand with fantastic reputation is looking to appoint an experienced Digital Marketing Manager to join the growing Marketing team based in their Manchester Head Office. Reporting into the Head of Marketing, you will spearhead the marketing initiatives across all platforms, driving brand visibility, optimise the overall brand presence. You will be responsible for implementing and managing the Digital marketing strategies, you will be both creative whilst being commercially focussed will also take full ownership and responsibility of the performance of the e-commerce business units.

Your main responsibilities as the Digital Marketing Manager will involve;

• Managing all Digital marketing initiatives including Paid Media, PPC, SEO, Affiliates & Display, Social & Influencers
• Creation and delivery of impactful brand content across the various platforms
• Manage the digital advertising projects calendar to ensure seamless delivery to tight deadlines.
• Continuous SEO analysis and on-page optimisation
• Ensuring brand quality is achieved in all digital campaigns.
• Co-ordination of other department Marketing functions to align campaigns, i.e. media & print.
• Report weekly and monthly on campaign performance.
• Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
• Identify trends and insights in digital marketing and use these to optimise spend and performance. 
• Working to set budgets and ensuring campaigns run within these.
• Review and update campaigns regularly as required.
• Develop and nurture junior members of the marketing team to ensure succession planning within the department.

Key requirement for the role;

• Extensive digital marketing management experience within the Retail industry is essential – ideally Fashion.
• Experienced in managing teams and external agencies.
• Excellent attention to detail with strong commercial awareness skills
• Strong organisational skills and be able to manage multiple projects simultaneously.
• Strong verbal and written communication skills

If you think you have the right experience as a Digital Marketing Manager and looking for a new opportunity with an expanding fashion brand offering excellent benefits and good career progression, then get in touch and apply today.