Position: Marketing Director (Wines and Spirits)

Location: Knightsbridge, London

Salary: £70,000 - £90,000 per annum (DOE)

Work Model: Monday – Friday, In Office

About the Company: We are representing a prestigious Luxury Investment, E-commerce, and Retail company based in London. Specializing in luxury goods and collectibles such as whisky, watches, fine wine, classic cars, gold, and designer handbags, our client is at the forefront of the industry. With the imminent opening of their first luxury retail store in Knightsbridge, they are seeking a skilled and highly-experienced Marketing Director to lead their dynamic marketing team.

Position Overview: Our client is in search of an exceptional in-house Marketing Director to spearhead the development and implementation of overarching marketing and sales plans. This role offers a unique opportunity to play a pivotal role in the launch of their luxury retail store and drive comprehensive strategies in PR, Paid Advertising, Organic Social Media, and Content Creation to fuel continuous growth, both online and in-store.

Key Responsibilities:

• Develop and execute comprehensive PR strategies in collaboration with an external agency to enhance brand visibility and reputation within the luxury asset investment industry.
• Lead all aspects of paid advertising initiatives, optimizing ad spend to maximize ROI and drive qualified traffic.
• Drive organic growth strategies across various social media channels, fostering community engagement and brand advocacy.
• Develop and execute content strategies across multiple platforms, leveraging content marketing to educate and engage the audience.
• Manage the entire marketing budget, ensuring alignment with business goals and delivering tangible ROI.
• Liaise with E-commerce and Retail Managers to align core business goals across departments.

Role Requirements:

Public Relations Strategy:

• Spearhead a comprehensive PR strategy in partnership with external agencies, enhancing our brand presence within the luxury asset investment industry.
• Coordinate engaging PR events and initiatives to effectively engage our target audience and stakeholders.
• Develop thought leadership initiatives to establish our brand as an authority in luxury asset investment.
• Cultivate strategic relationships with prestigious publications and media outlets to elevate our brand's prestige.

Paid Advertising Strategy:

• Drive all aspects of paid advertising initiatives, optimizing ad spend to maximize ROI and drive qualified traffic.
• Collaborate closely with the sales team to convert leads into customers and drive revenue growth.
• Lead lead generation initiatives, ensuring alignment with overall marketing objectives and strategies.

Organic Social Media Strategy:

• Implement organic growth strategies across various social media channels, fostering community engagement and brand advocacy.
• Leverage user-generated content (UGC) campaigns to encourage authentic brand experiences.

Content Strategy:

• Develop and execute a content strategy that resonates with our target audience, overseeing high-quality content creation across multiple platforms.
• Lead email marketing efforts, enhancing engagement and conversion rates through segmentation and personalization strategies.

Other Responsibilities:

• Liaise with Ecommerce and Retail Managers to align core business goals.
• Competency in reporting and interpreting data analytics to drive continuous improvement.
• Manage the marketing budget efficiently, delivering tangible ROI for the company.

Additional Requirements:

• Proven experience in Marketing Management/Director roles within the direct alcohol brands
• Strong leadership skills with a track record of driving strategic execution.
• Proficiency in CRM and CMS platforms, Google Analytics, and digital marketing tools.
• Exceptional communication skills with the ability to thrive in a fast-paced environment.
• Relevant marketing qualifications preferred.

How to Apply: If you are a creative and experienced Marketing Director with a passion for building and creating departments, we encourage you to apply for this exciting opportunity to become a key part of our dynamic marketing team. Please submit your CV for consideration.