Head of eCommerce

Posted 20/06/2024 by Sterling Home

FK13, Tillicoultry, Clackmannanshire

We want to be true to our founding principles and the DNA of our business that has been formed for over 50 years. In simple terms, what makes us unique is that Sterling is a family, with family at the heart of everything we do. We're a family business, selling to generations of families.

If you are looking for the next step in your career we'd love to hear from you.

Head of eCommerce – Purpose of job:

The Head of eCommerce will be responsible for developing and executing the overall e-commerce strategy, overseeing the day-to-day operations of our online storefront, and ensuring a seamless customer experience.

This senior leadership role requires a blend of strategic thinking, technical expertise, and strong leadership skills to drive online sales, enhance customer engagement, and expand our market presence.

Key Tasks and Responsibilities:

• Develop and implement a comprehensive e-commerce strategy to achieve revenue targets, enhance customer experience, and expand market reach.
• Collaborate with the marketing team to create and execute digital marketing campaigns, including SEO/SEM, email marketing, paid social, and all other online advertising.
• Analyse key performance indicators (KPIs) and metrics to monitor e-commerce performance, identify trends, and make data-driven decisions.
• Develop and manage the e-commerce budget, ensuring effective allocation of resources to achieve business objectives.
• Foster relationships with third-party technology partners and service providers to enhance e-commerce capabilities and integrations.
• Ensure the online product catalogue is accurately maintained, with compelling product descriptions, high-quality images, and appropriate pricing.
• Collaborate with the buying & merchandising and distribution teams to ensure efficient inventory management, order fulfilment, and delivery processes.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growth.
• Help implement best practices for customer service and support to enhance the online shopping experience and drive customer loyalty.

Head of eCommerce – Qualifications/skills required to perform role:

• Strong understanding of e-commerce platforms and web analytics tools. Experience in re-platforming would be a plus.
• Exceptional strategic thinking and problem-solving skills, with the ability to translate data into actionable insights.
• Proven leadership and team management abilities, with excellent communication and interpersonal skills.
• Experience in the furniture or home goods industry is highly desirable.
• Proficient in e-commerce technologies, including website development, payment systems, and CRM tools.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Strong financial acumen and experience in budget management.

If you have the required skills and experience, click on APPLY today and forward your current CV and covering letter, with salary requirements, explaining why you are a good fit for this role.

No agencies please!

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Head of eCommerce
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