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Retail Marketing Manager - UK and ROI

11/02/2019 (12:48)
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MyCFL is working with the leading international multichannel retailer of branded sportswear and fashion wear. They operate over 1000 stores under a number of fascias providing their customers with the latest products from the very best sports fashion and outdoor brands.We currently have an exciting new opportunity for an enthusiastic Retail Marketing Manager to join their busy Marketing team in Bury.

The Package - What you could earn

- Company Discount Of 30% Rising To 35% After 5 Years` Of Service
- Company Pension Scheme With 4% Employer Contribution/1% Employee Contribution
- 33 Days Holiday Per Year (25 Days + 8 Bank Holidays)
- Life Assurance Of 2* Of Annual Salary
- Single Cover Healthcare
- Discretionary Bonus Scheme Based On Business As Well As Personal Performance
- Company Mobile Phone
- Company Laptop
- Childcare Voucher Scheme
- Annual Appraisal
- Salary Reviews
- In-House Training Programmes
- Onsite Canteen
- Opportunities To Progress Throughout The Wider Business
- Staff Sales

Retail Marketing Manager - UK and ROI - Main Duties and Responsibilities:

- Lead the Retail Marketing team to deliver on local, tactical, and reactive marketing strategies across the UK and ROI retail estate.
- Develop local marketing strategies in key locations to ensure the brand is present at every touch point in our consumers journey.
- Reactive to trade strategies to ensure we are maximising all retail KPI`s.
- Capitalise on existing, and create new partnerships to support our promotional marketing activity.
- Ensure our global marketing campaign is fully integrated on a local/regional level.
- Monitor and review all marketing promotional activity providing analysis and learnings.
- Manage a regional marketing budget and ensure that all promotion is on-board, timely and well targeted.
- Own the tactical marketing calendar based on seasonality and commercial opportunities (such as national holiday weekends or back-to-school season).
- Be knowledgeable about the targets and performance of local stores, understand which Retail Marketing levers need to be activated to impact which KPIs and know how to activate them as needed.
- Work closely and cross-functionally with the market Retail team to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
- Co-own Retail KPIs, in particular Traffic, with the market Retail team.
- Ensure consistent implementation of strategies and business plans through on going controlling and monitors of team and own performance and results.
- Be accountable for the success of new store openings by ensuring appropriate 360 degree activation plans are developed and implemented and relevant actions are taken when stores are not performing.
- Own and manage ROI estate from a retail marketing perspective, drive growth in this territory by leveraging PR, media, marketing activity when required.

The Person - Skills, Knowledge, Qualifications and Experience:

- Solid business acumen and in-depth knowledge of Retail KPIs.
- Highly numerate with the ability to understand and analyse data and produce actionable insights.
- Solid interpersonal, networking and negotiating skills.
- Strong management, problem-solving and decision-making abilities.
- Geographically mobile.
- Able to manage fast paced environment.

Are you an experienced offline Retail Marketing Manager looking to work with a forward thinking and expanding retailer? Is this you? Apply today!

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